As a designer, I look forward to the blank paper (I mean, screen) and never fear putting something down. The only thing I fear in publication design is filling up the page to the brim. Too often, we feel we have to cram every detail into every design piece. Restraint means power. Most designs are part of an overall communication campaign consisting of words and images. Let the images shout the message. Keep the text concise and sharp. Save the details for text communications when you can. Minimalism is clean, sleek, balanced, soothing.

Don’t you just love all that unused white space?