WHEN IT’S A MEETING OF THE MINDS.

One of my clients has a meeting with all of its sales professionals every 18 months. However, sales is a complicated thing - many people support and contribute to the process in a well-tuned organization who understands sales to be its life’s blood. So, many attend the meeting who are not exactly sales people.

To acknowledge all of players in the sales game and to create a platform where we can include customers and suppliers in a week-long exploration of our industry and marketplace, we branded the program as MEETING OF THE MINDS.

Gives the program some snap, some energy and a hip, contemporary feel.

Plus the word “minds” creates all sorts of design possibilities.